The
Project Profiler
Please complete this
form and we will provide you with a quote for our service
The project profiler is
comprised of three parts.
I. Background and Goals
II. Audience, Content, and Functionality
III. The Field Trip
I. Background
and Goals
Company
Please provide corporate and industry descriptions, including competitors,
along with a brief critique of their sites. Include contact information
and a description of the group who will be working on the project.
Provide
some background and your firm's specialized core competencies.
Who are the decision-makers?
Who is responsible for what in the web development process?
What human resources do you have for various stages of the process?
Project
What is the mission statement or summary of your project?
What are the basic goals of this project? (e.g., branding/identity reinforcement,
improved access to information, direct sales, corporate communication,
etc.)
What outcome will make this project successful? How will you measure
success?
What are your schedule requirements?
What is the budget for this project?
Is there an acceptable budget range,
depending on the level and comprehensiveness of services provided?
Please
explain.
Describe any work that has been done toward designing/redesigning a
new web site.
II. Audience,
Content, and Functionality
Audience
What types of visitors do you want to attract?
What are your goals for each type of visitor?
What are the products/services
involved?
What are your goals for these products/services?
Content
Where will content come from?
Will it be new, repurposed, or both?
How often will you add new content?
Who will update the content?
Functionality
What functional requirements do you believe to be necessary?
(e.g., simple brochure, on-line sales, receipt of applications, producer
tracking, etc.)
Who will update these functionalities?
Are there extraordinary security issues?
Are there other technical issues or limitations?
Have you budgeted for hosting and maintenance of the site?
If so, what is your budget?
Who will maintain the site contents?
How will the site be served/hosted?
What types of legacy systems/databases are in place?
What is your long-term plan for the site?
III. The Field Trip
This part of the profile is very important. The more work you put into
it, the more your project will benefit.
Find the three highest quality sites (more is better) on the Web that
relate to your project in the following categories:
- Branding in a similar
situation to yours (new company, new brand, established brand, etc.)
- Appeal to same target
group of customers
- Colors, look-and-feel,
user interface, layout
- Size of site
- Size of project
- Attracting new people
to the site (newsworthiness, giveaways, impact, etc.)
- Your competitors' sites
- Quality of content
- Quality of graphics
- Functionality (things
sites do for people)
- Community, special features,
responsiveness, other categories important to your project
- Overall favorite sites
(for whatever reasons)
Contact
Information
Please fill in the following
information so we can contact you:
